Created a fresh logo for my sound engineer and cameraman friend. The brief was to create a modern logo using the company name, Alaris. After a number of drafts, the font was chosen with a few subtle tweaks involving linking some of the letters together as though they were joined up writing. The colours were specified by the client.
The blue background resembles a 16:9 video screen dimension, something the client specified, to bridge a link between the logo and the type of business or services Alaris provide