Created a new logo for my friend’s consultancy business. The brief was to create a modern logo using the first letters of the business names, following direction from the client who had supplied a couple of sketches of his initial ideas. After a number of drafts, the client selected his preferred logo design. Further amendments involved changing the tints of the colours with the client sat with me.
The client specifically asked for the first letters of the company name to be used as the symbol part of the logo